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Skills
Experience
Founder / Product & Design Lead
BUZU
2025-01 -
Conceived and leads BUZU, a grocery decision platform that compares retailer catalogues and optimises basket purchases. Owns product strategy, UX architecture, visual system, interaction patterns and end‑to‑end product decision‑making. Built a reusable product language covering typography, colour, components and transactional states. Utilises AI coding agents to inspect Flutter code, prototype features and resolve implementation issues. Connects interface decisions with retailer data pipelines, APIs and payment constraints to ensure seamless operational flows.
Founder & Creative Director
Mediafy Design Agency
2024-01 -
Leads branding, digital and visual communication projects for technology, hospitality and retail clients in the UAE. Directs multidisciplinary creative teams, overseeing concept, design quality and delivery across digital and physical touchpoints. Integrated generative AI into workflows for rapid concept development, image production and iteration. Provides product design and UX architecture, design direction, visual craft and AI‑native design processes. Drives cross‑functional leadership and bilingual Arabic/English experiences.
Creative Lead / Senior Designer
IACAD, Government of Dubai
2003-01 - 2021-12
Led visual communication for government initiatives, publications, campaigns and events targeting Arabic‑ and English‑speaking audiences. Translated complex stakeholder requirements into clear, consistent communication systems across print, digital and large‑format media. Maintained high visual standards while coordinating with internal teams, suppliers and production partners. Developed deep expertise in Arabic typography, bilingual hierarchy and culturally appropriate design for public‑sector communication.
Founder & Director
ADIM Autism Center
2021-01 - 2024-12
Founded and managed a specialist autism centre in Istanbul, overseeing multidisciplinary teams and organisational operations. Built the centre’s brand identity, digital presence and comprehensive communication system from scratch. Developed structured educational and communication frameworks for staff, families and specialists. Applied design thinking to operational leadership, enhancing service delivery and stakeholder engagement.
Languages
Arabic
fluent
English
fluent
Last updated: 1 dag geleden